Playtika shot to the top of the social casino games market, where it has a No. Slotomania still generates about $20 million to $22 million a month, according to a report by analyst firm Eilers & Krejcik Gaming. The company’s Slotomania game was a hit, and gambling company Caesars Interactive bought the company at a valuation of $150 million in 2011. Herzliya, Israel-based Playtika, meanwhile, was founded in 2010 by Robert Antokol, CEO, and Uri Shahak.
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“They’ve proven multiple times that they know how to scale a game post-acquisition and we expect to see similar success for Solitaire Grand Harvest.” “The success of Solitaire Grand Harvest gave us the opportunity and flexibility to select our ideal partner to grow the game even further and we are thrilled to have chosen Playtika,” said Christian Baumgartner, CEO at Supertreat, in a statement. Korczak said that what made Supertreat stand apart was that it had a product with remarkable retention - getting users to come back - within a year of its launch. “We are confident that by leveraging our live-ops, game economy, and performance marketing expertise we will make Solitaire Grand Harvest the number one solitaire game in the market.”įinancial terms of the transaction were not disclosed. “Solitaire is one of the most evergreen single-player games and a very competitive category, but Supertreat cracked it and succeeded in creating one of the highest grossing solitaire games within just a year of its launch,” said Nir Korczak, chief marketing officer at Playtika, in a statement.
As part of the acquisition, Playtika will add the successful “Solitaire Grand Harvest” app to its growing portfolio of casual game titles.
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